The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. ATF 2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981.

As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism. ATF also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries.

The unique and specialized ATF event makes it easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business through the Seller-Meet-Buyer (SMB) and Buyer-Meet-Seller (BMS) sessions. Both parties can maximize their participation through flexible one-to-one pre-scheduled meetings to explore, negotiate and ink deals with each other.