Southeast Asia comprises an eclectic mix of nations and cultures, a unique but captivating enigma drawing many to this corner of the globe which has produced many of the greatest civilizations in history.

From pristine white beaches, farming villages, virgin rainforests and age-old traditions to sophisticated state-of-the-art buildings and world-class events, the ten ASEAN countries offer an unparalleled kaleidoscope of sights and sounds in their remarkable diversity of history and culture.

Many of the existing cultures today hail from between the 13th and 15th centuries and which had permeated throughout the region. Strong Buddhist and Hindu elements reign in several countries, with the Angkor Wat in Siem Reap, Cambodia, Borobudor in Central Java, Indonesia and the amazing pagodas which adorn Bagan, Myanmar being some of the most prominent epitomes. European and Muslim influences also extend throughout the region as evident in Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

It is also in some of these countries that one can experience rustic tranquillity and simplicity - riverine communities, padi fields, long houses, hill tribes and much more. The graciousness and warmth exuded by the people in this region also adds to the allure of ASEAN, making it simply irresistible.

Cultural heritage aside, Southeast Asia also boasts of cosmopolitan and urban metropolises offering world-class creature comforts and delights. World-renowned golf courses and nightspots, luxuriant resort spas, ultra-chic shopping malls and restaurants abound and will please even the most discerning. A multitude of international events are also staged in the region, demonstrating sound and strong infrastructural capabilities. From the world's best airport, top diving spots and trekking sites to the tallest twin towers and the most exotic rainforests, a treasure trove of wonders await the eager tourist.

With the ASEAN states committed to and bound by a common regional identity, the impetus to develop tourism in all aspects becomes even more profound. ASEAN is indeed well poised to scale new heights and offer the world a truly wondrous tourism paradise.