ASEAN Ministers of Tourism Meeting
The ASEAN Ministers of Tourism are scheduled to hold formal meetings on 17 and 18 January 2011. The attendance of the ASEAN Ministers, as well as their counterparts from China, Japan, Korea and India, is an affirmation of each country's commitment to continued regional cooperation in the tourism sphere.

ASEAN National Tourism Organisations (NTOs) Meetings
Officials of ASEAN NTOs, led by their respective Executive Heads, and representatives from China, Japan, Korea, India and Russia will hold their meetings on 15 and 16 January 2011.

Association Meetings
The four ASEAN travel trade associations, namely the ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Association (FATA), the ASEAN Airlines Association (AAA) and the ASEAN Hotel and Restaurant Association (AHRA) will hold separate meetings on 17 January 2011.

ASEAN Tourism Conference
The ASEAN Tourism Conference (ATC) on 19 January 2011 is open to all registered delegates. The ATF 2011 Theme, "ASEAN - A World of Wonders and Diversity" will be discussed by panelists and leading experts invited to the event.

Press & Publicity
Representatives from leading regional and international media organisations will be invited to cover ATF 2011. The media will play an important role in promoting not only ATF 2011 but also the entire ASEAN tourism industry as well.